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- Robert Lehrman
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Beckie in fact you probably should submit the formula well before you have every last thing decided upon, such as brand name. Why? Because the wait is so long. It can be many weeks to get flavor approval, then something like 67 lonely days to get the formula approved, as per this: http://www.ttb.gov/formulation/processing-times.shtml. I don't think you can run a business sitting on your hands for a few months. Plus the time to get label approval, then state filings, on and on. You simply need to dive in and start getting stuff done. Brand name is a prime example of something that can be changed later. There is no sense putting it on your formula in any event. It's too much detail and too constraining, and can slow you down too much. The other extreme would be submitting the formula before you decide what it should taste like, and that goes too far.1
Yes Ryan you got it. The COLA should not be hard to find, with the power of LabelVision.
Bonus quiz. Pretend to be Sarah or Battle (TTB label reviewers). Which ones are ok or not okay as the alcohol content statement on a whiskey front label?
- 80 PROOF
- 40% ABV
- 40% ALC./VOL. (80 PROOF)
- 40% ALC./VOL., 80 PROOF
- 30% ALC./VOL. (60 PROOF)
- 40% ALCOHOL BY VOLUME
- 40% ALC./VOL.
Yes. It's okay to mention ABV on a spirits label -- so long as you also show it in the form of ALC./VOL. The latter is the most it's okay to abbreviate it. If you go any smaller, like ABV or just 40%, it's too small. You can also go bigger, like ALCOHOL BY VOLUME. So, it's a lot like the old school PROOF statement. It's ok to show the PROOF -- in addition to but not instead of the newer format such as 40% ALC./VOL. (Please don't take this as legal advice without further checking.)