Legendary TTB Label Approver Retires—The End of An Era
News From TTB
June 5, 2015
BATTLE MARTIN, THE "TTB BEER LABEL GUY," HAS RETIRED
TTB's Malt Beverage Labeling Specialist, Kent Battle Martin, retired Thursday, May 28, 2015. A recipient of the Administrator's Award, TTB's highest honor, Battle almost single-handedly reviewed every malt beverage label application submitted since he joined TTB in October of 2004.
Battle (and no, "Battle" isn't a nickname - he was named after his grandfather, John Battles Martin), an attorney and ex-Navy officer, came to TTB after working at the Equal Employment Opportunity Commission, which he joined after spending a year at the Immigration and Naturalization Service. October 2014 marked his 20th year of government service. TTB isn't where he developed his passion for beer, however. He has helped out at his family's bar, which opened in 1952, by doing everything from bartending to actually managing the place.
During Battle's tenure as a label specialist, he adeptly handled an incredible increase in malt beverage COLA workload. In 2013, Battle processed over 27,000 label applications, and in 2014, he processed over 33,000. In fact, in the first 8 months of this fiscal year (Oct. - May), he already processed 25,000 applications, which is roughly the same number for all of 2012!
On top of processing COLAs, Battle also spent significant time on the phone and answering emails, helping industry members with the intricacies of TTB's regulations on malt beverage labels and formulas. He was also a very popular person at many beer industry conferences and trade shows over the years, providing advice, presenting seminars, and even processing people's malt beverage label applications on the spot!
Battle's departure marks the end of an era at TTB. We appreciate all of Battle's hard work and dedication, along with his many accomplishments. We wish him farewell and good luck in his retirement!
NEW MALT BEVERAGE LABELING SPECIALIST