VIP + Nielsen Will Bring New Insights Into the Beverage Alcohol Industry

Nielsen Announces Analytic Integration Into VIP's iDIG System

The already popular iDig solution provided by VIP just received a whole new level of service:

"The capability to add Nielsen's scan reporting assets into our iDIG tool is a key enhancement and integrates the insights that our industry relies on the most," said Dan Byrnes, president of VIP. "This addition will allow suppliers and distributors to more easily access market- and account-level Nielsen scan data within a tool that they already use to manage their day-to-day business and will provide enhanced opportunities to analyze depletion alongside scan movement."
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