Can you use the acronym "ABV" on spirits labels?
Hi - just wondering if you can use the acronym "ABV" for alcohol content on spirits labels, e.g. "34% ABV"? Or does it need to be in the form "ALC./VOL.", e.g. "34% ALC./VOL."?
Yes. It's okay to mention ABV on a spirits label --
so long as you
show it in the form of ALC./VOL.
The latter is the most it's okay to abbreviate it. If you go any smaller, like ABV or just 40%, it's too small. You can also go bigger, like ALCOHOL BY VOLUME. So, it's a lot like the old school PROOF statement. It's ok to show the PROOF -- in addition to but not instead of the newer format such as 40% ALC./VOL. (Please don't take this as legal advice without further checking.)
edited June 2015
Bonus quiz. Pretend to be Sarah or Battle (TTB label reviewers). Which ones are ok or not okay as the alcohol content statement on a whiskey front label?
40% ALC./VOL. (80 PROOF)
40% ALC./VOL., 80 PROOF
30% ALC./VOL. (60 PROOF)
40% ALCOHOL BY VOLUME
I would fail the test so hard.