Top 5 Questions Suppliers Should Ask Before Participating in Sponsorships, Events, or Tastings
Summer brings with it warm weather and the opportunity to participate in many great marketing events. Below are some key questions for suppliers to ask before agreeing to participate in any sponsorships, events or tastings.
1) Make sure your sponsorship is legal!
Who? Sponsorships by suppliers under the ABC Act are extremely limited and are really only permitted where (1) the sponsorship is of a nonprofit organization that will be holding the ABC license for the event (as long as the event does not benefit a permanent retail licensee), (2) the sponsorship is of a contest, race, tournament, and other similar activity and where the sponsorship is only in the form of “monetary payments to bona fide amateur or professional organizations established for the encouragement and promotion of the activities involved,” or (3) where there is an exception in the code that specifically allows the sponsorship of a certain entity or at a certain venue.
To read the full list check out our blog!
So, what do you think? Is this something you've found relevant for your business? Any best practices you'd like to share? Post in the comments!