Millennial's classy palates and cultivated taste buds terrify macro-breweries

American macro-breweries plummeting sales can be explained by a continuous switch in consumer taste. Young Americans prefer domestically produced craft beer, spirits and wine over America's traditional blue collared flagship beers. A study by Morgan Stanley indicates this trend is here to stay.

http://www.huffingtonpost.com/2015/05/27/millennials-beer_n_7446460.html
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